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Would you buy from your brand? A brand is not just a logo, it is not just your colours, it is the manifestation of your business personality and should be represented in every facet of the business, at every point of contact with those outside of the business and must cover every aspect of the…

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Does your business need to find new customers or clients? Do you need more marketing expertise but don’t want to recruit a senior employee? If your business needs to find new customers or clients, or if you require more marketing expertise but don’t want to recruit a senior employee, engaging a fractional or part-time marketing…

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Over the decades, we have seen many large names disappear from our high street and roads and Little Chef is just one, see this recent article on the BBC. British Home Stores, Woolworths are two others that are no longer with us and sadly there is one common theme, none of them have understood the…

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Climate change, when has it gone too far? For those of you who follow and actually read my articles, you will be well aware that over the years I have become more vocal about climate change and what is being done to try and halt the changes. Well now, it has gone too far, and…

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Once in a while, an article grabs my attention for the right reasons and last week was one of those occasions. As a sports lover and someone who has become increasingly aware of the environmental impact our sport is having, I have started questioning how sustainable sport is at the highest level.  There are many…

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A Fractional CMO is to all intents and purposes, a part time Marketing Director, it has just had its name changed by those “clever” marketers who are always tinkering with messaging. But why would you choose to recruit one over a full time CMO and what are the benefits to a business. As an experienced…

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Over the last twenty years, I have become more and more passionate about businesses giving back to the community and in later years, putting into place CSR (Corporate, Social, Responsibility) frameworks. Such frameworks will also enable businesses to provide accurate ESG (Environment, Social, Governance) reporting, much of which is becoming required by law. But whilst…

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Outsourcing, historically that has meant using call or data centres in the far east to handle volume activities at a low cost. However, it can also provide a business with a flexible resource that can be increased or decreased as required, helping the business grow without a massive increase in overheads. It is now possible…

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A new year, new challenges, but the same questions from prospective clients, how can I generate some new business immediately, why isn’t my marketing working, how can I measure the effectiveness of my marketing? Ever since we set up Eyes Wide Open over twenty years ago to help businesses improve the effectiveness of their marketing,…

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For a long time, I have struggled with how to marry my passion for social responsibility, in particular climate change, with my work advising businesses on marketing.  But in recent months, this is becoming much easier. Why has it changed you ask? This is mainly down to two factors, firstly the younger generation are increasingly…

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Now we are all back from the festive break, our minds are turning to the year and what challenges we will have to overcome throughout the year. Many of these will be outside of our control, so as a business it is fundamental that we focus on those elements that are within our control and…

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There is a lot of pressure on businesses at the moment with interest rates still high, the cost of living impacting on consumer spending and corporates not committing to projects due to budget constraints. With these pressures on every business, the ones that continue to grow are the ones that continue to engage their customers…

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In everything we do both in our work and private lives we come across challenges that we might not know how to get over. We can sit there “banging our heads against a brick wall” for hours if not days and still find we are no closer to a solution. Often the best way to…

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It is often the case that a second pair of eyes looking over an issue can help find a solution. It can be someone totally unrelated to the project who has a different view or someone who asks the right questions to lead you to find a solution. At Eyes Wide Open, we provide that…

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Throwing litter would not normally be seen as a good way to promote the services of a business, but in some cases it can be. Whilst sending letters is not always seen as an effective and environmental marketing activity, sending letters that have been written on plantable paper that will grow into wild flowers, helping…

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