News

I was reading an article on the Reuters website on Monday titled “UK accounting watchdog tightens scrutiny of ESG in company audits”. The article detailed how the UK financial watchdog, the Financial Reporting Council (FRC) said it is going to monitor whether auditors were making spot checks on their compliance with Environmental, Social and governance…

Know More

Last weekend the news was revealed that the UK government will be giving £300 million to the two biggest stell producers in the UK, Tata and British Steel. The purpose of the grant is to help both these companies become greener and is part of the government’s strategy to hit its net zero target. However,…

Know More

As a young marketer, many years ago, before mobile phones were an essential part of the corporate tool kit, I realised that Corporate Social Responsibility (CSR) was going to be a fundamental element of the business marketing tool kit. It would provide businesses with a chance to promote their values and raise the brand profile…

Know More

Twitter, angel or devil in the new world of Musk. As a profession, one of the biggest challenges we have is persuading our target audience to believe the information we present across all channels. There has long been an amount of “creative licence” used across the profession and this will always continue as brands and…

Know More

One of the biggest challenges facing businesses of all shapes and sizes at the moment is recruitment and retention of staff. With employees able to demand higher salaries and packages more companies are offering higher salaries on one hand, but are struggling to add additional value to their potential employees on the other. Unless a…

Know More

During tough economic times, a lot of organisations will, quite rightly, look at ways they can reduce their overheads. In doing this they will look at the priorities of the business and what is essential and what is secondary and will make cuts that ensure they can meet their financial targets in the immediate future.…

Know More

Marketers are constantly criticised for creating new ways to describe products and services, the simple aim being to distinguish them from other services or products that are already on the market. As a marketer with over 25 years experience I have always strived to speak and communicate using simple language rather than using terminology that…

Know More

I feel like I am experiencing déjà vu, or is it here we go again. As soon as Russia invaded Ukraine I was predicting a recession. With the global markets not having had the time to recover from the pandemic, markets were fragile at best and to be hit by another external disaster meant many…

Know More

How to gain a competitive advantage? That is one of the most common questions I get asked when working with businesses and this hasn’t changed in over 20 years of running my business. I am currently working across several sectors, all of which have similar challenges, how do they persuade potential customers to buy their…

Know More

Part of B2E’s approach is to encourage their team to support community projects and with workforce wellbeing becoming an important issue for all businesses they saw this as a good opportunity to help provide care and support for the community. One part of our challenge is really starting to build momentum, is the fundraising and…

Know More

Mass Bleaching event hits Great Barrier Reef! Fossil fuel rush due to war is madness! Heatwaves redefined in England over climate change! These are just three of the headlines on the BBC website over the past week and it doesn’t make for particularly pleasant reading. Over the past decade I have become increasingly aware of…

Know More

In my work within the Financial Services sector I have found it refreshing to see that more and more of the conversations are now around Sustainable Investment and ensuring that as the world moves forward investors, both large and small are given a genuine option to put their money into funds that will support the…

Know More

In another sign that the city is putting social responsibility at the centre of its future, Aviva Investors has just announced that it will try to have directors of firms who fail to make environmental pledges kicked out. It also wants directors pay to be linked with sustainability goals. Read more on the BBC website.…

Know More

Climate change destroying homes across the Arctic Past seven years hottest on record – EU satellite data These are just two of the headlines on the BBC website today and it is no different to any other day on most media channels. In a recent conversation with a senior member of the professional services sector…

Know More

I was reading an article last week about vintage cars that are being converted to electric vehicles and it got me thinking about what we can all do to help. The simple fact is we have all got used to our creature comforts and when someone suggests that we change it can be an uncomfortable…

Know More